Quality for Optimum Profitability and Customer Satisfaction

As with every business leader who values the viability of his/her business as a true developing and profit-making institution must know, the satisfaction of customer needs and wants must be answered accordingly if the business were to become as successful as desired.

            Quality engineering is the process of applying science in dealing with the methods and processes involved with the planning, design, construction and selling of a certain product according to set standards of quality. These standards of quality are to be based on the target market’s expectations- the product or service to be manufactured must strictly adhere to these demands if the business were to become a success. The scientific process of quality engineering deals with the concerns of project leaders to meet these demands in order to ensure customer satisfaction which would then of course result in success of the product or service and hence, ensure good profits for the business.

            There are six stages that are crucial to this process of ensuring quality in a product or service:

1. The first stage involves the drawing up of the blueprint for the product or service. This stage involves drawing the plan for what the product is supposed to be like, what its functions and attributes will be, and the goals that this product or service will serve as the answer to. Planning for this stage involves a lot of market research because information regarding the target market’s needs and demands must be gathered in order to provide inspiration for the problems and deficiencies that this product will seek to address for the target customers. This is the part where the standards and requirements for the product or service are then set.
2. The second stage is the process of actually molding the product to suit the standards and requirements that were set, based on the information gathered from the target market.
3. The third stage is the part where the process flow of how to manufacture the designed product is then carefully planned and illustrated. This is where the materials, method of construction, cost planning, etc. is mapped out.
4. The fourth stage is the process of then constructing the product based on the design that was mapped out. This stage is very important because this is already the part where the product is being created and put to tangible use. Therefore the parts, materials, and processes must be assembled and developed carefully in order to result in a product that strictly measures up to the standard and requirements that had been planned, designed, and set in order to satisfy customer needs.
5. Step five is the process of then selling the finished product. This stage marks the beginning of quality measured through personal interaction with customers. Customer service is highly emphasized in this stage, but more so in the next.
6. The final stage in quality management is the customer service that is offered after sales of the products have been made. This means that the measure of quality for this phase is defined by catering to the customer’s needs like answering their concerns with the product, warranty services, fixing or replacement services, answering concerns, technical support, etc.